Climb | Run | Hike | Lifestyle
We’ve lived, worked and played in the outdoors for over 20 years and have been lucky to represent brands of all shapes and sizes in the sports we love.
Our Story
Where it started.
It all started in 1999 with a 6 week British Schools Expedition to Alaska. After that a life in the outdoor industry was the only realistic outcome.
Working in Outdoor Retail and studying Outdoor Education in the heart of the Cumbrian Lake District sealed the deal and a career with outdoor and running brands followed.
Brands of all shapes and sizes.
From small, ethical & fiercely independent outdoor apparel brands to innovative global challenger brands in the running industry, authentic British Rock Climbing brands and global outdoor sportswear giants we’ve worked with them all.
With these brands we’ve worked with retailers of all shapes and sizes too, from single door, heritage independent hero stores in the Peak District & National Outdoor Retail chains right up to 1000 + door DIY chains.
Comprehensive Industry Knowledge.
Over 20 years experience working to develop brands in the UK & Ireland, including On Running, Columbia Sportswear, Salewa, Dynafit, Wild Country, Mountain Hardwear and more gives us a unique overview of the Outdoor Sports and Running markets.
As Specialist Outdoor, Sportswear and Lifestyle continue to become closer than ever this also gives us a unique insight into developing sales in both markets.
Getting brands noticed.
We’re big fans of developing brands with the right target audience, and this means we’ve worked with some great publications and events to develop brand positioning and awareness with both trade customers and end users.
Whether it’s awesome event partnerships with Kendal Mountain Festival, core publication presence with Trail Magazine, trade brand launch events or wider PR we work to identify the right channel to get brands noticed by the right people.
Live it.
As well as working in the Outdoor Industry for 20 + years we’ve never stopped getting involved in the sports we love.
Most evenings and weekends you’ll find us getting involved in the sports we represent, whether that’s Climbing, Running, Open Water Swimming, Paddle Boarding with the kids, Cycling and more..
By being actively involved in the sports we love and brands we represent we have a perfect insight into the target end users and retailer needs for your brand.
Get in touch.
We love to talk, and we love coffee too.
If you’re looking for help to develop your brand in Outdoor, Running & Lifestyle in the UK & Ireland get in touch to see how we can help, and we’ll buy the coffees.